For more than thirty years, Americans had to import greeting cards from England. In 1875, German immigrant to the U.S. Louis Prang, opened a lithographic shop with $250, and published the first line of U.S. Christmas cards. His initial creations featured birds and flowers, unrelated to the Xmas scene. By 1881, Prang was producing more than 5 million Christmas cards per year.
Today, Christmas cards come in all shapes and sizes -- from small and simple to big and colorful. The big American producer of Christmas cards, Hallmark, employs a whole army of Christmas card designers who produce new Christmas cards every season. The most popular cards are the old fashioned and nostalgic ones with sledges and pixies, and a big, chubby Santa Clause in a red and white coat.
Since the Internet became widespread in the middle of the 90’s, sending electronic Christmas cards became the trend.
Many homepages offer easy-to-use digital cards which simple require the user to write an email address, a traditional Christmas greeting wishing for many nice Christmas presents, and finish by clicking “send”. The card arrives in the receiver’s inbox, and the old Christmas greeting tradition is carried on albeit in a modern way.
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